Small Business Saturday

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Small Business Saturday

Small Business Saturday 2017 

The City of West Covina is pleased to announce that the City will be continuing to participate in Small Business Saturday this year.  Small Business Saturday, started by American Express, is held the Saturday after Thanksgiving and is designed to promote and support small businesses throughout the United States. Small Business Saturday not only seeks participation from small businesses to help promote them, it also encourages residents to "shop local" and "shop small".

The City will be proclaiming November 25, 2017 as Small Business Saturday. The proclamation presentation will be held during the City Council meeting at the West Covina Council Chambers (located at 1444 W. Garvey Avenue South, West Covina, CA 91790) at 7:00 p.m. on Tuesday, November 21, 2017.


 With the holidays coming up, what better way to support your local community and get your shopping done than to shop local!

For Small Business Owners

From the City:

The City of West Covina understands the important contributions our local small businesses make to our community. Therefore we would like to help raise awareness about the importance of supporting small businesses and help promote West Covina small businesses. If you are a West Covina small business owner and would like to participate, the City will:

  • Promote Small Business Saturday on the City’s social media accounts
  • List your business on the City’s website as a participant of Small Business Saturday
  • Provide promotional merchandises, courtesy of American Express (supplies are limited and will be provided on a first come served bases)

Please confirm your participation in Small Business Saturday, and get your business on the list, please email Paulina Morales at

From American Express:

In addition, American Express can help promote your business with free personalized ads! American Express is helping merchants who register their business for Small Business Saturday with a variety of free resources:

  • Guides and marketing materials  
  • Merchandise, such as in-store signage, tote bags, and more
  • Free online ads
  • Promotion through the Small Business Saturday website and location map 

For Residents

Shop Small! Shop at local small business throughout West Covina.

  • Find participating small business in West Covina
    • Businesses registered with American Express Small Business Saturday
    • City List
      • Top Voted Small Businesses in West Covina(based on West Covina's 2017 Retail Survey)

 Share and spread the word!

  • Take photos and post when patronizing small businesses
  • Make sure to share using hashtags"#shopsmall","#smallbizsat" and“#westcovinacity!”


For more information about Small Business Saturday please visit the American Express Shop Small

View Small Business Saturday Flyer


Shop Small Logo


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